The Samsung Unpacked event is always a showstopper, and this year was no different. Known for unveiling flagship devices and groundbreaking updates, Samsung didn’t disappoint in 2025, offering some exciting surprises. Here’s everything we learned:
One UI: The Ultimate AI Companion
This year marked a turning point for AI integration. Samsung’s One UI has leveled up to become a true AI companion for everyday life—not just a tool for random tasks. Thanks to Samsung’s collaboration with Google (more on that later), a range of AI-powered features has been rolled out across apps like Samsung Health, SmartThings, and Bixby.
New additions like the Now Brief, Now Bar, and Evening Brief further showcase how AI is being embedded seamlessly into daily activities.
Samsung and Google: The Dream Collaboration
One of the standout moments of the event was the announcement that Galaxy AI is powered by Google’s Gemini AI, the same technology behind the intelligence of Google’s Pixel devices.
During the presentation, Google executives highlighted how their partnership with Samsung is bringing cutting-edge AI features to the Galaxy lineup. While some of these features—like enhanced AI tools for productivity and personalization—first appeared on Pixel devices, it’s expected they will gradually roll out to other Android brands as well.
The Snapdragon 8 Elite for Galaxy
Qualcomm’s Snapdragon chips have come a long way, and the Snapdragon 8 Elite is a testament to that progress. Specifically tailored for Samsung’s Galaxy S series for the third year in a row, this chip is a powerhouse.
Samsung has addressed concerns about overheating seen in other devices with this chip by improving the vapor chamber in the Galaxy S25 by 40%. The performance gains are significant, with a 40% improvement in NPU (neural processing unit) efficiency, making AI processes smoother than ever.
Camera and Video: A Mixed Bag
Samsung’s camera game remains strong, but the lack of hardware upgrades on most lenses has left some fans disappointed. The only noticeable hardware improvement is the ultrawide lens, which now boasts 50MP instead of 12MP.
However, the real magic lies in software. Samsung’s Pro-Vision Engine (eerily reminiscent of Apple’s ProMotion) enhances content reproduction for creators. For videographers, there’s exciting news: Samsung now natively supports LOG (10-bit HEVC), enabling advanced color grading in post-production. Other features borrowed from the Pixel lineup, like the audio-eraser for cleaning up sound, further elevate the content creation experience.
Other Specifications
- RAM Boost: All base models now come with 12GB of RAM—an industry-leading move.
- Build Materials: The S25 and S25 Plus feature Armor Aluminum 2, while the Ultra gets an exclusive titanium finish.
- Design: The new models are lighter, have 15% smaller bezels, and maintain the same screen sizes and resolutions as their predecessors.
The S25 Edge Teaser
Samsung surprised everyone with a teaser for the Galaxy S25 Edge at the end of the event, giving us Marvel-movie-level suspense. We can’t wait to see what’s in store.
Controversy: AI Features Behind Paywalls
Not everything was rosy at Unpacked. By the end of 2025, Samsung plans to lock some Galaxy AI features behind paywalls, sparking debates about accessibility and affordability.
The 2025 Samsung Unpacked event showcased the company’s push toward AI-driven experiences, powerful hardware, and innovative tools for creators. While there were some areas of disappointment, it’s clear that Samsung is setting the stage for what’s next in tech.
What are you most excited about from this year’s event? Let us know in the comments!
